What You See Vs. What You Do Not See
The days of website-as-corporate brochure are over. Available technologies
allow you to maximize on your investment and make your site a valuable marketing
tool,
Read More
Email Marketing Not Just For Those with
a Website!
Often times we are asked if a company without an internet presence can effectively
use an email campaign and the answer is YES.
Read More
Making More From Your Marketing Dollars
Combining today’s technology with some good old fashion marketing can be a
very powerful means to help generate more profits for your business.
Read More
Web
Design vs. Web Marketing – How much should one spend? Often times one
will spend decent money on the development of their site without
allocating a budget for the marketing of that same site.
Truth be told;
when developing an online presence, one would be better off spending a
little less on the design of the site and a little more on the marketing
of that same site. Having the nicest site in the world with all the latest
bells and whistles is worthless if no-one knows that site exists!
Marketing efforts should include all presently used traditional channels
as well as a properly thought out Search Engine and Pay Per Click
campaigns.
Meanwhile, if there is traffic to your site, and revenues or exposure
generated, then upgrading the site by adding new features will better
maintain and increase your traffic.
Initially one should spend 3:1 on marketing vs. design alternating based
on budgets over time.
Homer Pateridis
VP Marketing Strategies LightsMedia Inc.
