What You See Vs. What You Do Not See
The days of website-as-corporate brochure are over. Available technologies
allow you to maximize on your investment and make your site a valuable marketing
tool,
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Email Marketing Not Just For Those with
a Website!
Often times we are asked if a company without an internet presence can effectively
use an email campaign and the answer is YES.
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Making More From Your Marketing Dollars
Combining today’s technology with some good old fashion marketing can be a
very powerful means to help generate more profits for your business.
We recommend you look at ways to convert your existing traffic (be it in
your retail location or those reading your print ads) into a viable email
list that you can target and send out messages in a timely fashion.
Offering discounts to those shoppers or readers that log-in to your site or
a page developed specifically for you will allow you to harvest future potential
business at an extremely low price.
An example would be to word… “10% discount coupon available at http://www.yoursite.com/promos”
or “Save 50$ off your next purchase buy logging into http://www.yoursite.com/promos
and printing out your discount coupon”
People logging into the page will have to supply a valid email address and
agree to receive occasional messages from you highlighting your specials or
promotions.
Email campaigns can then be designed specifically for your clients that have
already shopped at your store, know where you are but just need to be educated
on a special or promotion that you might be having.
Today’s technology will allow you track the effectiveness of your campaigns,
measure what is working and what is not, fine tune and allow you to promote
your business in a professional and efficient way. Designing campaigns around
your business seasons and targeting those who have already shopped from you
will assure higher profits at a minimal investment.
Homer Pateridis
VP Marketing Strategies LightsMedia Inc.
Web
Design vs. Web Marketing – How much should one spend? Often times one
will spend decent money on the development of their site without
allocating a budget for the marketing of that same site.
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