What You See Vs. What You Do Not See
The days of website-as-corporate brochure are over. Available technologies
allow you to maximize on your investment and make your site a valuable marketing
tool,
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Email Marketing Not Just For Those with
a Website!
Often times we are asked if a company without an internet presence can effectively
use an email campaign and the answer is YES.
The purpose of any marketing campaign is to generate traffic into your
store be it an online store or a regular brick and mortar type. Companies,
who have not yet developed an internet site, can still use the services of
an eMail Marketing Company to help generate this traffic. Well cultivated
lists are very effective for all companies with or without an internet site.
Most online Marketing companies should offer you the service of hosting your
campaign on their servers. eMail pages designed for your campaign are sent
out via the hosting server. Special landing pages that direct users for some
form of action are designed and also sit on the hosting server allowing for
all the Statistical tracking. Additional pages can also be added giving visitors
more information if needed.
Bottom line… eMail Marketing will work for everyone!
Homer Pateridis
VP Marketing Strategies LightsMedia Inc.
Making More From Your Marketing Dollars
Combining today’s technology with some good old fashion marketing can be a
very powerful means to help generate more profits for your business.
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Web
Design vs. Web Marketing – How much should one spend? Often times one
will spend decent money on the development of their site without
allocating a budget for the marketing of that same site.
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