What You See Vs. What You Do Not See
The days of website-as-corporate brochure are over. Available technologies
allow you to maximize on your investment and make your site a valuable marketing
tool, after-all the Internet is really a communication medium, much like television
and radio but very affordable and with the potential of being highly interactive.
When developing your site, consider more than just the picture. Find out what
technologies are available, ask your web designer to talk to you about how
your site can become a marketing tool. What information it can collect, how
it can be used? Take the time to discuss the possibilities and when considering
a price, make sure it’s not just the picture you’re evaluating.
Homer Pateridis
VP Marketing Strategies LightsMedia Inc.
Email Marketing Not Just For Those with
a Website!
Often times we are asked if a company without an internet presence can effectively
use an email campaign and the answer is YES.
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Making More From Your Marketing Dollars
Combining today’s technology with some good old fashion marketing can be a
very powerful means to help generate more profits for your business.
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Web
Design vs. Web Marketing – How much should one spend? Often times one
will spend decent money on the development of their site without
allocating a budget for the marketing of that same site.
Read More
